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At B2ten we believe in the positive impact of sport. By activating the private sector's participation in amateur sport and with the athletes themselves, we work together to build a healthy and dynamic society. We believe world-class athletes are in a position to:
Inspire Achieving Olympic success sends a powerful message to aspiring young people; namely to dream big, fully engage and work hard to achieve one’s dream. This is a model for sport and for life.
Encourage As ambassadors, athletes demonstrate that participation in sport contributes to good health, well-being, self-confidence and the ability to attain objectives.
Unite International sporting events draw together people of different backgrounds strengthening our sense of community.